I heard an interesting color-related story on NPR this morning; both the audio and transcript are provided at the link below.
Study: Seeing Red, Blue Affects Outcome Of Tasks - February 6, 2009
http://www.npr.org/templates/story/story.php?storyId=100301582
Apparently, "red makes you stupid", and it can also increase a man's perception of a woman's attractiveness (the photonic equivalent of beer goggles?).
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